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The Better Butcher

Overview

Scope

Brand development, eCommerce website design and social media marketing

Butcher Serving Calgary for over 25 years moves online

The  digitalization of online shopping created an opportunity for The Better Butcher to move part of its business model online. Our Calgary e-Commerce designers and branding experts helped maintain The Better Butcher’s well-know, local brand with a modern flare to cater to current and new clients who desired an online ordering platform. We kept the design simplistic, optimizing the site for family friendliness by categorizing their assortment of meats into different pages. It was our agency’s goal to create a beautiful, easy to use platform that utilized the best technology and design for customers and for the business to efficiently fulfill orders.

The Better Butcher website design

Logo & Branding Design

The Better Butcher has been operating as a Calgary business since 1995. We set about rebranding The Better Butcher with this family friendly, local personality as the foundation of our design. We enhanced the brand with an elegant font that complimented tones of professionalism with credibility. Our Calgary logo designers modernized the original logo with a stylized italic font that evoked a sense of heritage and quality. Green and rose pink were chosen as the brand’s identifying colours to signal their fresh, high-quality meat selection.

Social Media Marketing

Our Calgary social media management team has assisted The Better Butcher marketing their regular promotions and maintain consistent customer flow. The Better Butcher’s social media branding emphasizes the importance of family, the bonding and the memories that take place with family meals, cooking and get-togethers. With high-quality photos and captions that speak to customers, The Better Butcher’s high-quality selection comes through in their digital assets.