digital content marketing
YOUR CALGARY DIGITAL MARKETING TEAM
Our agency focuses on a strategy of authenticity and long term growth, in a digital realm of fast moving information highways. We do not work with clients looking for quick, hard sells. Rather, we tell stories using posts, campaigns and emails as the mouthpiece. We combine headlines that resonate, videos that stop scrolling in its path and design tailored to targeted demographics. Acting as a marketing manager’s toolkit or a business owner’s consultant, our agency can integrate many channels of marketing scope.
Omnichannel marketing options
Digital Marketing Components
Content Marketing
Social Media Management
Paid Ad Campaigns
Photography and videography
Media Production
Media production is one of the most important aspects of marketing – showcasing visually an experience, a feeling, a moment. With the modern overloading of smartphone level online content, brands need to rise above and produce a quality of photography and video beyond what is ordinarily possible. But in order to achieve a successful production result, a lot of puzzle pieces need to be properly coordinated. Our team is not only resourceful, but we are scrappy. We are able to offer a high quality of media, without the enormous price tag.
Digital marketing services we offer
Channels of Digital Marketing
We research topics your desired customer base are interested in and questions they are Googling. Starting with this strategy ensures that certain content to surge to the top of search results because of relevance.
Photography and custom graphics can build audiences on Instagram and Facebook, depending on your demographics. We integrate hashtag and scheduling strategies to increase organic reach for your posts.
We engage with your most likely demographic through likes, follows and views to build valuable awareness for your brand, utilizing many social media native tools. This sustains ongoing audience growth.
Zero in on the radius with the demographic most relevant to your location dependant business, or the specific interests most applicable. Our strategic graphics and captions ensure low cost per clicks for the most optimal conversions.
Your own website blog is crucial to building your search ranking. It tells Google your website is being actively maintained and that you have a lot of specific information relevant to search terms. We are able to consistently transform your notes into blogs.
Video is the new way people are used to absorbing content – it’s fast, riveting and maintains interest. Whether it’s through slideshows, animations, videography, editing effects, we know how to showcase your business expertise.
Search Engine Optimization
We research topics your desired customer base are interested in and questions they are Googling. Starting with this strategy ensures that certain content to surge to the top of search results because of relevance.
Instagram and Facebook Posts
Photography and custom graphics can build audiences on Instagram and Facebook, depending on your demographics. We integrate hashtag and scheduling strategies to increase organic reach for your posts.
Brand
Engagement
We engage with your most likely demographic through likes, follows and views to build valuable awareness for your brand, utilizing many social media native tools. This sustains ongoing audience growth.
Paid Social Campaigns
Zero in on the radius with the demographic most relevant to your location dependant business, or the specific interests most applicable. Our strategic graphics and captions ensure low cost per clicks for the most optimal conversions.
Email Marketing
Maintain and grow a loyal returning customer base. We can help strategize contact information acquisition, then develop professionally designed emails with messaging, promotions and content while maintaining low unsubscribe rates.
Public Relations Releases
Our copywriters can create keyword rich content to post not only on internal clients, but also disseminate to be distributed across many different high traffic news platforms. This not only increases brand awareness, but is also greatly effective in increasing domain authority.
Blog Writing
Your own website blog is crucial to building your search ranking. It tells Google your website is being actively maintained and that you have a lot of specific information relevant to search terms. We are able to consistently transform your notes into blogs.
Video Editing
Video is the new way people are used to absorbing content – it’s fast, riveting and maintains interest. Whether it’s through slideshows, animations, videography, editing effects, we know how to showcase your business expertise.
Small Biz Package
- Onboarding marketing strategy
- Facebook and Instagram content
- 8 posts per month or 2 per week
- Stock photos, graphic design
- Caption copywriting
- Engaging with potential customers
- Up to 5 comment/message replies
Growth Package
- Onboarding marketing strategy
- Facebook and Instagram content
- 16 posts per month or 4 per week
- 8 stories or 2 per week
- Stock photos, graphic design
- Caption copywriting
- Engaging with potential customers
- Up to 10 comment/message replies
All In Package
- Onboarding marketing strategy
- Facebook and Instagram content
- 24 posts per month or 6 per week
- 16 stories or 4 per week
- Stock photos, graphic design
- Caption copywriting
- Engaging with potential customers
- Up to 20 comment/message replies
- Single paid ad campaign Including graphic design, caption writing, demographic targeting and budget management. Paid ad budget to Facebook not included, starts at $300/mo.
- Monthly Reporting
Product Photoshoot
- Initial moodboard
- Shotlist
- One photographer onsite
- 30 final photos
Lifestyle Photoshoot
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- 40 final photos
Photoshoot + Video
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- One videographer onsite
- 60 final photos
- One ~2 min final video
Digital Growth Journal
