Our Calgary web design team had the privilege of completing a stunning new website for Imarais Beauty, touted by influencer Sommer Ray. We successfully launched the site in January of this year, resulting in an impressive 17X increase in Imarais’ conversion rate.
Imarais was founded by social media influencer Sommer Ray, offering clean, health-focused beauty and wellness products with the catchphrase “inner beauty, outer glow.” Ray encourages easy beauty– stepping away from highly regimented routines– with Grow Hair and Glow Skin gummies.
Conversion-Focused Web Development
JYZ Design also used modern eCommerce techniques including the use of a headless website design, where the front and back ends of the website operate on different platforms. Shopify was employed in the back end for its powerful eCommerce and processing capabilities. Meanwhile, WordPress was utilized as a flexible and artistically versatile front end.
We focused on creating a particularly user-friendly interface, removing any and all visual and technical barriers to making a purchase. We placed clear and compelling calls-to-action prominently on each page and optimized loading speeds, ensuring that visitors can access the information they need while they’re still interested.
Additionally, we applied search engine optimization strategies to increase Imarais Beauty’s visibility. We conducted thorough keyword research and optimized the website’s content, meta descriptions, and image alt tags to ensure that the website ranks higher on relevant search engine results pages.
Contemporary Visuals
As both web and graphic designers, our team knew that Imarais Beauty needed a website indicative of these traits: clean, fresh, and glowing. Therefore, we went with a colour palette that communicates an air of cleanliness and sophistication, opting to go for whites and toned-down neutrals that scream “effortless”.
Inspired by internet-borne trends, we deployed purposeful placement of funky font stylings to keep things fresh – resulting in a simultaneously polished, credible, fresh and playful aesthetic.
Style choices reminiscent of social media sites can be found throughout on web and mobile versions, as Imarais Beauty’s target audience follows Sommer on social platforms – so those aesthetics and functionalities were brought to the web.
Interactive Design
Embedded social feeds, interactive testimonials and video backgrounds all work together to create an experience that gives visitors a sense of being part of a community. Additionally, users follow intuitive navigation pathways utilizing UI/UX that is native to the mobile environment.
Users are now more familiar with scrolling through feeds, interacting with posts, and engaging with content. By replicating this experience on a website, we created an engaging and immersive experience for visitors.
Lastly, we opted to use conversion-boosting web features like animations to bring dimension and interest. For instance, the gummies are represented using a 3D render – life-sized, and integrated into virtual space. Additionally, hover-over micro interactions create visual interest as they encourage users to interact and “play” with satisfying scroll motions that keep their attention.
