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Trena Laine Online Education

Overview

Scope

Website Design, Custom Online Learning Platform Development, Digital & Content Marketing

Professional Makeup Certification Platform

Trena has been a makeup coach for over 9 years and has developed valuable course curriculums in person. When the lockdowns hit, we helped Trena pivot quickly to an online platform to keep allowing her students to keep investing in their self improvement. We needed the platform as well as all the learning materials to look professional to convey the value of what she was providing.

Front End Sales Landing Page

We created a concise landing conveying everything included in the courses, then created options for students to pick a specific course if they only wanted to focus on a few topics. Both the certification and courses allow an easy add to cart and checkout process typical to an eCommerce experience.

Educational Content

JYZ Design helped edit all of Trena’s self filmed video content to prepare it for the portal. We added in intros, outros and cuts where appropriate. We also designed worksheets to go along with every module. On completion of each module, we helped create quizzes and a final exam. On set parameters of completion, the students gets a generated personalized certificate they can use to further their career.

Digital Marketing

In order to sell a higher value digital product, we needed to create an intricate funnel system to capture brand awareness, engage, then sell. To do this, we helped create detailed guidebooks for download, helped market webinars which all pushed students to further understand the value of the courses.