Quality Calgary Digital Marketing Company

WE’RE JYZ DESIGN & MARKETING

We are passionate creatives connecting companies to their target audience

Advertising, Logo & Branding, Marketing, Social Media, Websites

Schott’s Lake Resort & Conference Marketing

Rustic Canadiana Accommodations & Restaurant

Complete with a photoshoot and new branding, we are helping relaunch this property into the local market and beyond! We created a dynamic website to feature the best of what this rural natural paradise resort has to offer. From campsites to their rustic Canadiana restaurant, we had to communicate the entirety of an experience into social posts, digital ads and on the website.

|
|
|
|
|
|
|
|
|
|
|

Client

Schott’s Lake Resort

Scope

Branding Development
Website Design
Photoshoot Production
Social Media
Digital Marketing

schotts-portfolio-brand

Revamped Rebranding – Modern but Authentic

We attempted to stay true to the roots of where Schott’s is located and the true western culture that locals and tourists embrace. When rebranding, we wanted to bring a modern element to the look and feel for the resort, restaurant and products while staying true to the rustic charm. Each separated brand offers the resort room to grow as a whole while enabling different experiences to be had.

Media production

In collaboration with our media production partner, we organized this fall photoshoot through creating shot lists, model sourcing and creating schedules to optimize time. Capturing the essence of an experience with a beautiful lens is so key to customers being able to imagine themselves here – inspired here by nature and quality family time. We also helped produce and edit a restaurant focused video to present the experience in different mediums.

schotts-portfolio-web-3

Calgary Web Design

Our new website design brought Schott’s from a local destination to a new level, able to compete with other resorts on a global stage and attract tourists from far away, allowing for long term growth. Full of dynamic features like the event calendar, QR menu browser, ordering forms – our goal was to make it as easy as possible for visitors to learn the full scope of the resort offerings and make bookings to deliver the client additional revenue streams.

schotts-portfolio-web-4

Social Media Marketing 

In close collaboration with the internal team, we plan and schedule a balance of posts that showcase offers, announcements as well as more engagement focused ones displaying elements of nature, menu offerings and photoshoot images. The organic content is supplemented by digital ads that support specific sales efforts seasonally.

Related Projects

Start typing and press Enter to search