So you’re interested in getting a quote for your new or thriving business and you need it to work to generate traffic, leads or direct revenue. But what pricing makes sense? There are a few things to take into account in the current market.
- Simple website builders like Wix.com exist and make sense for small businesses, they are competitors in a sense
- An oversaturated online space means businesses that get direct business from their website, that want to grow and thrive require professional help to:
- Create a great user experience that measures up to industry leaders
- Show a professional brand to enforce professionalism and trustworthiness
- Keep up with the latest trends
- Compete in Search Engine Optimization strategies to show up on top
Today, we are focusing on typical budgets from real companies that have experience in all of the above, with a well-rounded team skill set required to complete a successful website. Make sure the web design team includes a: designer, content writer/copywriter and developer. Usually one person “companies” will lack some of the skills required to produce something that both looks professional and also works well.
Budget Landing Page
If you’re just starting out and need something with a contact form and information, a simple landing page is a great way to start building revenue or recognition. They can establish a business without breaking the bank. However, your expectations for a good ranking can’t be too high as Google doesn’t crawl websites without good sitemaps well.
Timeline: 3 weeks
Small Business Website
Small business web designs are typically around 5-6 pages, and contain a structure similar to something like: Homepage, about, portfolio/gallery, services, FAQ, contact, blogs, etc. This typically includes industries like – education, professional services, health & wellness, real estate, etc. Leads are generated through contact forms.
Timeline: 4-6 weeks
Larger website projects typically require a Request for Proposal with detailed information on the scope. This can obviously vary greatly, depending on the number of pages and whether or not any technology is required. Most companies with the capacity to complete projects like this will require a detailed consultation before giving a concrete quote. An idea of scope would be: 20+ pages, news release format, membership functionalities, resource databases, stakeholder content, etc. A site of this caliber has stakes in operating correctly and requires ongoing maintenance.
Timeline: 6 weeks+
In some cases, the website is partially the product of the business, and part of the revenue generation process. In this case, the developer needs to either integrate with existing plugins and software or customize it according to specific requirements. Developing custom applications requires a specialized company familiar with UX design and the latest programming languages. Here are some examples of common software based web development projects.
Recurring subscription: $5k+
Restricted content membership: $7k+
Product customization (eCommerce): $8k+
Event ticket sales: $7k+
Search engine (real estate/travel): $8k+
Questionnaire/Custom form: $5k+
Online product sales require a lot of experience to every aspect of setting up and streamlining the shop. From product details optimized for Google shopping to shipping setup to email marketing integrations, there’s a lot that goes into a successful shop. There is a lot of work that the business owner will have to do themselves, regardless. Such as providing product photos (though some companies offer mockups and photos), pricing, product descriptions, etc.
10 products: $5k+
20 products: $8k
30 products: $11k
Web design prices in Calgary can vary. There are many tools that now exist to make the lives of developers a lot easier, but this also means that the landscape is more competitive. When deciding whether or not to go with a professional web design company, consider:
- The longevity you hope for your business
- The competition in your industry
- Whether or not profits are direct affected by your website