The digitalization of advertising platforms has never been more important to increase traffic, connect with target audiences, build brand awareness and strengthen customer loyalty during a time that e-commerce is experiencing exponential growth. According to Statistics Canada (2020), as more Canadians stayed home, 41% experienced increased screen time attributed to social media scrolling.
Month: October 2020
If someone has clicked one of your ads or submitted their email for free content, make sure you continually follow up with emails if they haven’t decided to make a purchase. Here are some examples.